Since the beginning of Rouje, and even more so as we’ve expanded, we’ve been aware of the impact we can have on these key issues. Every day, we try to challenge and improve our ways of working. We are not perfect but we are constantly setting ourselves ambitious goals to do better, at our level. The road is long but here is already a first report of the actions we’ve put in place and of the ones to come.
We'll update this page frequently to share the progress of our team and partners with transparency.
65% of the pieces from our Fall-Winter collection of 2021 were produced from certified fabrics.
Click on each fabric to learn more about our commitments.
The Rouje Chart of Conduct, signed by all of our suppliers
A Chart of Conduct written by Rouje guarantees that our ateliers respect international working norms and animal well-being. 100% of our ateliers are committed to respecting these requirements.
Want to take a peek? It's this way!
We also verify that these norms are respected: today, on top of our regular inspections, 69% of our ateliers are audited by external and independent organizations.
96% of our pieces are made in Europe or around the Mediterranean for Fall-Winter 2021. All of our suppliers are carefully selected for their expertise. Most of them have been working with us since the beginning.
See below where our Fall-Winter 2021 collection was produced:
The right quantities
We try as much as possible to produce the right quantities. That’s why we answer our customers’ needs by restocking during the season so as to avoid overproducing. This choice requires a lot of flexibility, from our internal teams as well as from our partners but this is one of our strengths.
96% of ground transportation
We try to limit our environmental impact by encouraging road transportation. Today, 96% of our pieces are transported by ground which allows us to reduce our carbon footprint.
Upcycling and rehabilitation
In 2021, Rouje partnered with the ReCréateurs, a non-profit helping to rehabilitate women facing housing difficulties. In their Paris atelier, they create pieces using fabrics from past collections. A nice way to give a second life to these forgotten prints.
Our commitments for women
Rouje is also taking a stance for women. In 2020, a capsule collection was created from which all proceeds were donated to the Maison des Femmes de Saint Denis.
In 2021, during the International Women’s Day, Rouje was able to finance an entrepreneurship mentoring program for 30 women, thanks to the non-profit Empowher. Today, Rouje renewed its support for La Maison des Femmes de Saint Denis: Jeanne Damas became their ambassador and this Spring Summer season, each collection offers one upcycled piece that will support their projects.
We’re aware that there’s still a lot to be done.
Here are the objectives we aim to reach by 2022:
- 100% of our jersey pieces made from organic cotton.
- Starting next season, we’re aiming to have our jeans made from 65% organic cotton and 20% recycled cotton.
We're currently developing other upcycled pieces with our fabrics and leathers scraps.
A new packaging is now used throughout our entire supply chain. This paper polybag will allow us to save 2 tons of plastic every year.
Reach 100% of recycled cardboards by 2022, as opposed to 90% today.
Jeanne, Lola in charge of CSR, and the rest of the Rouje team, are all working towards making Rouje get better every day. Feel free to reach out if you’d like to learn more at [email protected]