Since the beginning of Rouje, and even more so as we’ve expanded, we’ve been aware of the impact we can have on these key issues. Every day, we try to challenge and improve our ways of working. We are not perfect but we are constantly setting ourselves ambitious goals to do better, at our level. The road is long but here is already a first report of the actions we’ve put in place and of the ones to come.
We'll update this page frequently to share the progress of our team and partners with transparency.
The Rouje Chart of Conduct, signed by all of our suppliers
A Chart of Conduct written by Rouje guarantees that our ateliers respect international working norms and animal well-being. 100% of our ateliers are committed to respecting these requirements.
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We also verify that these norms are respected: today, on top of our regular inspections, 69% of our ateliers are audited by external and independent organizations.
of our pieces are made in Europe or around the Mediterranean for Fall-Winter 2022. All of our suppliers are carefully selected for their expertise. Most of them have been working with us since the beginning.
See below where our Fall-Winter collection of 2022 was produced:
The right quantities
We try as much as possible to produce the right quantities. That’s why we answer our customers’ needs by restocking during the season so as to avoid overproducing. This choice requires a lot of flexibility, from our internal teams as well as from our partners but this is one of our strengths.
A revolution on the packaging side
New packaging is used throughout our supply chain. This polybag made of plant-based bioplastic allows us to save 2 tonnes of plastic each year. 100% of our shipping boxes are now recycled, compared to 90% in 2021.
85% of ground transportation
We strive to limit our environmental impact by choosing road transportation. Today, 85% of our items are shipped by land, allowing us to minimise our carbon footprint by choosing the least polluting method.
Upcycling and rehabilitation
In 2021, Rouje partnered with the ReCréateurs, a non-profit helping to rehabilitate women facing housing difficulties. In their Paris atelier, they create scrunchies using fabrics from past collections. A nice way to give a second life to these forgotten prints.
Our commitments to women
Rouje is also committed to women: In 2020, with the creation of a capsule collection with all the profits going to the Maison des Femmes de Saint Denis. In 2021, by collecting funds on International Women's Day for the Empowher association, financing the entrepreneurial mentoring of 30 women. Today, Rouje continues to advance with La Maison des Femmes de Saint Denis: Jeanne Damas has become their ambassador and for the Spring-Summer 2022 and Autumn-Winter 2022 seasons, an upcycled creation supports their projects in each collection.
We’re aware that there’s still a lot to be done.
Here are the objectives we aim to reach by 2022:
After making our jeans greener thanks to organic and recycled cotton, we keep going up that path when making each piece, by always favoring the use of certified, ecological, responsible or recycled materials.
Our 2021 carbon footprint enabled us to identify which actions reduce our impact on the planet the most. See you next year for the 2022 footprint recap, on what evolved and what improved.
The Triman logo and pictograms, adapted to textiles, will appear on our tags and packaging, to invite customers to recycle them. Even if our pieces are made to be worn, re-worn, gifted or even resold, they could then be upcycled.
Jeanne and the Rouje team are all working towards making Rouje get better every day. Feel free to reach out if you’d like to learn more at [email protected]