Jeanne Damas and the Rouje team are once again taking a stance for La Maison des Femmes of Saint-Denis. After a first collaboration in 2020, Rouje renewed its support to this one-of-a-kind place with Jeanne Damas becoming its ambassador in December 2021.
For each Spring Summer 2022 launch, we will offer one upcycled piece produced with fabrics from previous collections from which 100% of proceeds will be donated to La Maison des Femmes. These pieces with purpose “Rouje for all” will help pay doctors, psychologists, midwives or social workers that work at La Maison des Femmes.
This isn’t just a Daria, it’s a gesture for the Maison des Femmes, as the profits it generates will be donated to them. This dress is also a way to reuse fabrics from our past seasons: this light gingham cotton is perfect for this slip dress’ mermaid shape.
Our committed dress of the month is the Marin, a retro and flattering dress, to be worn buttoned or unbuttoned as you wish, in a highly flattering blue flower print. It's made in Europe, in an audited family-run workshop that we've worked with for years. All profits are donated to the Maison des Femmes.
(Re)discover the Gabin dress in an iconic green print from 2019. The flattering wrap dress that we love, made in Europe in an audited family atelier with whom we’ve been working for years. All of the benefices of the sales of this dress will go towards la Maison des Femmes: sorority looks good on you.
This month's committed piece is the Mathilde dress. It comes in a previous season fabric, a print from 2019 mixing dots and flowers. This upcycled item was produced in Europe, in a verified family workshop. Midi length, full buttoning, retro look... Mathilde is a Rouje must-have. 100% of the benefits generated by this piece's sales go to La Maison des Femmes.
Discover the Gabinette in a navy blue floral print. This previous season fabric is reinvented in a short cut wrap dress. A Rouje wardrobe staple made in Europe, in a family-owned and audited factory.
Discover the Gabin dress in a timeless polka dot pattern. This former season fabric is reinterpreted as a wrap dress. An iconic Rouje piece made in Europe, in a family-owned and audited factory.
For this first capsule, discover the Diane dress in a pretty floral satin with pastel hues. This fabric is getting a new life in the shape of a spaghetti strap dress that you can wear with a cozy cardigan. A piece made in Europe, in a family-owned factory that has been audited.
Since 2016, Rouje has been creating collections with and for women, exploring different aspects of femininity and redefining what it all means. Jeanne Damas has always been inspired by the women around her and wanted to put them at the forefront. And to help those in need too: in 2020, Rouje unveiled a first collaboration for La Maison des Femmes de Saint-Denis created with artist Nika Koltchiskaia. In 2021, Rouje supported the work of the non-profit Empow’her while producing scrunchies with ReCréateurs, a community project helping to rehabilitate women facing housing difficulties.
La Maison des femmes de Saint-Denis is a place where women in difficult situations or victims of violence are looked after through legal, medical and psychological aid.
La Maison des Femmes is funded by its consultations as well as by public and private funds (from individuals and corporate entities).